4 Reasons Blogging is the Best Internet Marketing Tool



Blogging is a concept that started in late 90s. It used to be a way to comment an existing web page, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

Blogging is simple

The simplest way to get your work online is through blogging. Few skills are necessary… the average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. So long as you have a PC, smart phone, or tablet with an internet connection, and who doesn’t now days, then you can blog.

Blogging is authentic

In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Blogging is inexpensive

Start up cost include purchasing a domain name as setting up a hosting account. Both can be had for about the cost of a couple fast food meals. If you are not so fussy about retaining control over your content, there are numerous free blogging platforms such as blogger.com. Cost needs not be an issue in starting your internet marketing business, unlike most traditional businesses.

Blogging builds credibility and creates authority

As your create content on your chosen niche, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an authority in that niche; as a consequence, more readers visit your site and other bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.5. Blogging builds your market. Unless you are a Hollywood star, chances are, only a handful of people read your posts at first. Although these few individuals may have a lot of friends and spread the word about your awesome content, you will need to look into additional ways to grow your market base. Here are a few easy to implement methods to ensure profitable blogging:

-Use e-mail marketing. Create a quick message each time you create new content and send it to your contacts (assuming you have permission to do so). Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-Use opt-in subscription forms. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Most marketers use a give away such as a free report to gain the subscription. Be sure to use the double opt-in option in your autoresponder settings to limit Spam complaints

-Know your market and readers. Conduct a simple market research to understand and profile your potential readers as well as their advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.   Incorporate social media sharing into your campaigns to gauge response to your offer. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-Join a blog network -A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. These blogrolls help gain traffic and build backlinks to your site so it truly is a win-win proposition.

-Syndicate your content. Syndication services such as Onlywire.com push your published content out to your social media sites automatically. By leveraging the reach of these sites, you increase your blog’s exposure and gain additional readers.


Blogging was once considered a mere hobby but has grown into a tested, proven platform for earning an income online. As you see, Blogging is not all that complicated, although there are some technical aspects. Hands down, blogging is the most cost effective and impactful Internet Marketing tool at your disposal. So what are you waiting for? Get out there and start blogging today!


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