2 Sure-Fire Ways to Maximize Google Adsense Earnings
Many web designers understand that Adsense can generate a significant source of additional advertising earnings. That is why most of them use it to go after high paying keywords. After doing a bit of keyword research, they have created a list of what they believe to be highly profitable keywords to be used in their campaigns. However, after plugging in those fabulous keywords, the payout is nowhere to be found.
So what exactly went wrong?
Simply having the keywords embedded into your pages is great, but like everything else in internet marketing, it takes traffic to make it a success. In order to drive targeted traffic to your keyword rich pages, you must optimize your site navigation.
This means you have to analyze how visitors are utilizing your site. After a visitor has landed on a particular page, they tend to follow links to material that they find interesting. They may click through the menu options, or head over to the related posts to see what’s hiding there. Perhaps, if you are lucky, they may opt into your email list. The bottom line is that readers will follow the links provided so long as they find interesting and relevant content. This is website navigation and it is all about enabling visitors to move about your website. And one method of maximizing your Adsense profits.
A common site structure is to have menu links on each page. The text in these links is what grabs a reader’s attention and gets them to click through to another page on that site. Links that have “free’ or “download” are usually good attention-grabbers.
The same logic can be applied when driving traffic to your higher paying pages. Most websites are getting a lot of traffic from search engines, but have low adsense earnings. The key here is to try to use come cleverly labeled links to get the visitors off the under-performing pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
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Before you begin testing if this method will work for your website, you need to have two things. First, you need a tracking method. Next you need a couple high earning pages you want to funnel your site traffic. A good option is to select a few of your frequently visited pages. This is ensures fast and easily measured results.
The next thing to do is think of ways to get visitors viewing one page to click through on a link that will take them to your high earning pages. One way to do this is to use something called clickbait. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to click through and land on your desired pages.
Graphics work exceptionally well to grab your readers’ attention. Your imagination is the only real limitation as to what you can do to make your links more enticing.
After seeing some minor successes with your plan, I am sure you will be spurred to give it your all to achieve your earnings goal. Just be creative. As far as many Adsense advertisers are concerned, very few regulations that must be followed regarding what they write. Just as long as you do not violate Google’s Terms of Service for the Adsense program or the guidelines of the search engines, then go for it.
Just like traditional real estate, click through success with your links is all about location, location, location. Once you have crafted that perfect link description, you have to identify the perfect spot on your page to insert the link. If you are stuck on this part, visit some of your competitor’s sites to see how they have their links structured and locates. There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. So long as you imitate and not duplicate their layouts, link structures, or content you should be okay and not run afoul of the google’s goon squad. If you try to cheat google, they will find out and sentence you to a life sentence in their sandbox. Play it safe and get inspiration, not incarceration!
Yet another method is to use different text in your contextual links on different pages. That way you will be able to determine which ones that work and which do not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which links get more clicks and which ones are being ignored.
Let the testing begin! Keep testing and tracking until you find the site navigation style that works best for your site and your profits.